Glenn Robinson
Music marketing is direct advertising (Ex: An ad in a newspaper, or online ads like Bing Ads, etc.), while music promotion is more service oriented (Ex: Hiring a press release writer, getting help with airplay, getting on a Co-op compilation album, increasing views, likes, and plays on social media by hiring someone, etc.). The main difference is marketing is stagnant (having an ad, etc.) while music promotion usually offers a guaranteed result based on the service description. That’s why it is important to work only with music promotion companies that offer a guarantee, and have customer service (including phone number, and email) to talk to an actual person.